The Importance of Marketing & Building a "Pipeline"

Everyday I hear the same story..."I was in XYZ Program but didn't do well with it because I didn't know how to get enough people to view my offer." Lets face a reality check...You and I both know that even if you have the greatest program on the planet, if no one knows about it, you're SUNK! You have to have a never ending supply of fresh prospects flowing through your "Marketing Pipeline" at ALL times.

What's a "Marketing Pipeline"? Here's an analogy...Picture an empty water hose. In order for water to start flowing through that hose you have to connect it to a source right? A faucet somewhere. Once it's connected, you turn the water on. Does water start to flow out the other end immediately? No. It takes time to BUILD UP as it travels through the turns and coils of the hose. Then it starts to flow. Continuously. Non-stop. Until the source runs dry right? Or you turn off the source manually as you would in turning off the faucet. Anytime you needed water, you turn on the hose.

("Wait a minute! I'm a smart person. What does turning on a hose have to do with putting CASH into my pocket"?) Answer: Everything!

Take the analogy I painted for you above and apply it to your marketing campaign. What's your main prospecting source? Is it a classified ad in a newspaper? Is it an email campaign? Is it pay-per-clicks? Doesn't matter what it is. Take your "Marketing Pipeline" (the hose) and attach to your "Source". (You can even have multiple sources with multiple hoses attached to them!) Once it's connected, turn it on.

You remember what I said earlier? That it takes time for the water to BUILD UP right, before it comes out the other end?

Same principle applies in your "Marketing Pipeline". It takes time for your prospects to "BUILD UP". To get to know you, like you and trust you. Prospects are NOT going to coming running to your door the same second they respond. Nope. It takes time. Time to BUILD UP.

The whole time they're in your "Marketing Pipeline", you're sharing with them ideas, strategies, techniques, etc....on how to Be, Do & Have More. You're helping them get what they want by sharing your knowledge and experiences. You're not pitching them on your "deal". You're setting yourself up to be the leader they're looking for.

The whole time they're in your "Marketing Pipeline", it's YOU they see. They begin to know you, like you and trust you. And if your "Marketing Pipeline" has been built properly, you'll have prospects flowing out the other end, ready and eager to join you in your program. Creating a non-stop flood of CASH for you and your family! Like the water out of a hose. Only better.

My suggestion to you is that you take the time and effort it takes to properly build a "Marketing Pipeline". I can assure you that the rewards are worth it.

Be dedicated and committed to what you are doing. Do not become the majority of the population trying to make an income online by becoming a program "jumper" going from one program to the next. Dedicate yourself to something and continue to grow with it. Build relationships, not sales. Successful business ventures are built on solid relationships.